Wednesday, November 27, 2019

Freezing Rain Definition

Freezing Rain Definition While beautiful to look at, freezing rain is one of the most hazardous types of winter precipitation. Accumulations of just several tenths of an inch of freezing rain may not sound significant, but are more than enough to break tree limbs, down power lines (and cause power outages), and coat and cause slick roadways. The Midwest often gets devastating storms of this nature. Rain that Freezes On Contact Freezing rain is a bit of a contradiction. The freezing part of its name implies frozen (solid) precipitation, but the rain implies its a liquid. So, which is it? Well, its kind of both. Freezing rain happens when precipitation falls as liquid raindrops, then freezes as it hits individual objects on the ground whose temperatures are below 32 degrees Fahrenheit. The ice that results is called glaze ice because it covers the objects in a smooth coating. This happens in winter whenever temperatures at ground-level are below freezing but the layer of air overhead is warm at mid- and high levels of the atmosphere. So it is the temperature of objects at the earths surface, not the rain itself, that determines if the precipitation will freeze. Its important to note that freezing rain is in liquid form until it strikes a cold surface. Oftentimes, the water droplets are supercooled (their temperature is below freezing, yet they remain liquid) and freeze on contact. How Fast Freezing Rain Freezes While we say that freezing rain freezes on impact when it strikes a surface, in reality, it takes a little time for the water to turn to ice. (How long depends on the temperature of the water drop, the temperature of the object the drop strikes, and the size of the drop. The quickest drops to freeze will be small, supercooled drops that hit objects whose temperatures are well below 32 degrees.) Because freezing rain doesnt necessarily freeze right away, icicles and dripping icicles will sometimes develop.   Freezing Rain vs. Sleet Freezing rain and sleet are similar in a lot of ways. They both start out high in the atmosphere as snow, then melt as they fall into a warm (above freezing) layer of air. But while the partially melted snowflakes that eventually turn into sleet will fall through a brief warm layer, then re-enter a deep enough cold layer to turn back into ice (sleet), in a freezing rain setup, the melted snowflakes dont have enough time to freeze (into sleet) before reaching the ground since the layer of cold air is too thin.  Ã‚   Sleet not only differs from freezing rain in how it forms, but what it looks like. Whereas sleet appears as tiny clear ice pellets that bounce when they hit the ground, freezing rain coats the surfaces it strikes with a layer of smooth ice.   Why doesnt it just snow? In order to get snow, temperatures throughout the atmosphere would need to remain below-freezing with no warm layer to be found. Remember, if you want to know the type of precipitation youll get at the surface in wintertime, youll want to look at what the temperatures are (and how theyre changing) from high up in the atmosphere all the way down to the surface. Heres the bottom line: Snow forms if the entire layer of air aloft and near the ground is sub-freezing.Sleet forms if the layer of sub-freezing air is fairly deep (approx. 3,000 to 4,000 feet thick).Freezing rain forms if the sub-freezing layer is very shallow, with cold temperatures at the surface only.Rain forms if the cold layer is too shallow.

Saturday, November 23, 2019

Maggi Essay Example

Maggi Essay Example Maggi Essay Maggi Essay Behavioral: Magi has segmented its market on the basis of product usage rate, its occasional usage characteristic, willingness of the buyer to purchase and the product benefits they sought. Cryptographic: Segmentation of market by Magi has been done also keeping in mind the lifestyle of urban families, office-goers, working women, health consciousness of people and childrens need for taste and fun. Targeting: Initially Magi targeted the children and working class women . Later it extended its reach to the young college students, professionals. Now it has also represented itself as a food product for all age groups and hence including the old age. Positioning: In the beginning Magi positioned itself as a convenience product for mothers and fun product for children. Keeping in mind that people are becoming more and more health-conscious it has become a health product as well. Magi stands strongly in instant food market. Marketing Mix Product: Magi is a nestle brand of instant food products right from instant noodles, ketchups, sauces, cubes, seasonings etc. It was introduced in India in 1982. Some of he major products of Magi are: Magi 2-minute Noodles, Vegetable data noodles, Magi Sauces, Magi Miasmal, and Magi Soups. Price: Understanding that Magi is a snack and only some would be willing to pay more, it has priced its products accordingly. Also to extend its reach in the rural market Magi has introduced value for money packs priced at RSI 5. Place: Magi as brand has a wide reach across the market, be it a small retail shops on the streets to the big ones like Big bazaar. Its distribution network is also well spread. Promotion: The promotion strategy initially regarded working women and children with attractive ads and tastiness such as Mummy book Alga Hahn Bas 2-minute. It has always focused its promotional strategy around family. Over the years it has tried to connect to its target consumers by inviting experiences and innovative recipes, Magi Viceroy campaign, various exchange scheme, return gifts, coupons and free promotional trial packs. It has also tried to attract its potential consumers by attractive packaging. Competitions: Initially Magi was the sole choice in the instant food category . UT later when Magi was acing problems due to change in taste, Top Ramee cashed on the opportunity and emerged as a strong competitor. Presently Magi is also facing competition from new entrants like Horrific Foodless, Nor Soupy noodles, Sunniest Yippee noodle, Tasty Treat and several other smaller players. SOOT Analysis Strengths: Maggie is market leader in the instant food category, especially instant connect with them. It has a strong distribution network and high advertising share Weakness: Throughout the years flavors have remained the same and any new innovation in taste has not been welcomes by consumers.

Thursday, November 21, 2019

The Inheritors by William Golding Essay Example | Topics and Well Written Essays - 1000 words

The Inheritors by William Golding - Essay Example The story line of the book mainly portrays the relationship between ancient or pre-historic men and the Homo sapiens. William Golding has made ‘The Inheritors’ even more conspicuous by creating one of the pre-historic men as the protagonist. Readers acquire a proximity to the various aspects of nature by reading the entire story from the view of the primitive man, who is still unknown to the evil form of the world. The Inheritors has brought into light, the imagination of the author, where he brought together primitive humans and modern Homo sapiens. Throughout the story, William Golding has asked his readers an intricate, but relevant question, i.e. â€Å"Is mankind evil?† The entire story has been based on a particular type of pre-historic men, known as the Neanderthals, who lived in a group. One of the adult Neanderthals, named Lok guides us throughout the story according to his knowledge of the world. The story narrates a peaceful and contented life of the Nea nderthals, until some modern men interfere into it and creates the sense of fear in them. The last chapter has been described from the human point of view, wherein they run away from the habitation of these men, taking away a baby Neanderthal with them. The creation of this unique book by William Golding has enlightened the readers with the fact that â€Å"evil† did not exist in human beings when they belonged to the prehistoric times. But, the introduction of modern men in their serene environment changed their views about life extensively. Inherited Violence William Golding has repeatedly concluded in the book that the Neanderthals did not know the meaning of evil and violence, but they were prone to eating dead meat of animals, which is clearly an act of violence as they were feeding on another natural creature. All types of human beings have evolved from animals that are quite callous about violence, so it has always been in the blood of the Neanderthal Homo sapiens as we ll. It has also been alleged that the Neanderthals did not kill animals to feed on them, but history says that man has killed animals to feed on them. These ideas of a non-violent mentality have been produced by the author to formulate a gap between the nearly modern men and the pre-historic ones so that modern men can be blamed at every phase of the book. Existence of Knowledge The discovery of producing fire by rubbing stones was also brought about by primitive Homo sapiens. But, the author posed the Neanderthals to be completely unaware about the world and any kind of discoveries. This is an indirect insult as no other human beings were available to teach the primitive men about any discoveries; their individual knowledge was all the help that they got. The author has put the nearly modern Homo sapiens in the shadows, concluding them as the villains and keeping the Neanderthals in the light of innocence. Man has gained knowledge with time, and the Neanderthals have done so as wel l. Instead, the violence in them has marked the chapters of world history throughout. The partiality of the author towards the primitive men is clearly visible as he has made â€Å"Lok† the protagonist, and devoted only one chapter to the modern Homo sapiens. The view of the modern men has not been given importance at all. Ignoring Science The text created by Golding on the pages of The Inheritors is good for imagination, but it does not have true scientific explanation. A portion of the book quotes â€Å"Lok’s ears spoke to him†, but just before that it has already been mentioned that Lok had actually been sleeping. The personification of Lok’s ears is impressive through literature, but science concludes that sense organs do not possess the ability to